What's the big deal with Search Engine Optimisation (SEO)

So what's the big deal with search engine optimisation, why can't I just have a website designed and then the search engines will find it anyway....

Almost 107 Million sites now on the Internet and 100,000 aded to www.Google.com in Jan 2007 - is it any wonder websites are struggling to get decent search engine rankings...

The information was taken from the Netcraft website in Jan 2007, it makes for interesting reading for anyone wishing to have their website optimised for the search engines.

January 2007 Web Server Survey

In the January 2007 survey we received responses from 106,875,138 sites, an increase of 1.63 million from last month's survey. Leading the growth is Microsoft, which adds more than 650K hostnames on its Windows Live Spaces blog service, while Go Daddy (+165K) and Google (+105K) also had growth of more than 100,000 sites this month.

Windows improve its share of the market for web server software, gaining 0.1 percent while Apache slips by 0.5 percent this month. Windows added 620K hostnames, while Apache had growth of 492K sites. Microsoft's gains were more pronounced in active sites (hostnames that contain content and likely to represent developed web sites), where its share is 0.88 percent higher and now approaching 35 percent, compared to 59 percent for Apache.

Total Sites Across All Domains Aug 95 - Jan 07

graph of the total sites across all domains

Market Share for Top Servers Across All Domains Aug 95 - Jan 07

Graph showing the market share of the top servers across all domains

Top Developers

Developer	Dec 2006	Percent	Jan 2007	Percent	Change
Apache	63819607	60.64	64312083	60.17	-0.47
Microsoft	32277976	30.67	32898421	30.78	0.11
Sun	1763847	1.68	1749026	1.64	-0.04
Zeus	635673	0.60	551767	0.52	-0.08

Active Sites

Developer	December 2006	Percent	January 2007	Percent	Change
Apache	29424070	59.61	29517417	58.53	-1.08
Microsoft	16607337	33.64	17409368	34.52	0.88
Sun	194576	0.39	248835	0.49	0.10
Zeus	244059	0.49	221042	0.44	-0.05

Totals for Active Servers Across All Domains
Jun 2000 - January 2007

Graph showing the total active servers across all domains

Source: http://news.netcraft.com/archives/2007/01/index.html

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