Search Engine Optimisation – Our Interpretation
Research suggests that more and more online businesses are noticing the decreasing amount of free organic search engine traffic coming to their site from major search engines like Google, Yahoo and MSN.
Organic traffic to any website is an important element of any online business generating high levels of revenue. This type of traffic is free and generally offers good levels of sales and enquiry conversion and is generated by consumers and businesses using search engines in order to find products or services online. Potential customers that arrive at your site from organically generated search results will have searched for specific products and services before arriving at your site. This helps to increase sales conversions since the customer has already been qualified by the search engine before visiting your site.
The growth of the internet has caused the major search engines a number of serious problems, one of theses being the question of listing the huge and growing volume of new sites within their databases. In order to maintain their market leading position they have had to devise new ways and algorithms to index and list sites, offering the search engine user a more reliable and relevant results service. Unfortunately, this has lead to websites loosing listings within the search engine results, and receiving lower levels of search engine traffic, bringing about the need for constant monitoring and optimisation.
As part of the search engines commitment to improve their service, they have made available guidelines and recommendations to help websites to fully index their sites within the new search engine directories. This has been followed by a public commitment to constantly offer new guidelines each and every time changes are made. This commitment will now help websites maintain their search engine listings and the ever important organic traffic.
Search engine optimisation is the process of making the recommended changes to a website in order to maximise the sites free organic search engine traffic. It requires constant attention and is an ongoing process that needs constantly monitoring to achieve the best results. The process makes your website search engine compatible - and with the correct optimisation - allows each and every page of the site to appear within the search engine results.
Each page can be targeted to a specific market area using a selection of keywords or phrases. It is also possible to control the search engine listing content, creating specific marketable titles, and descriptions.
The correct search engine optimisation of a website is the key to a successful online business. It increases the profile of your business, bringing high levels of online exposure, increasing your sites popularity and generating increased levels of site visitor traffic, which in turn can lead to increased business.
Search Engine Organic Traffic
Any traffic that finds your website, which arrives from unpaid listing from the search engines or online directories, is commonly known as "organic" traffic.
Organic traffic from the search engines can be generated or increased by including the web site in the increasingly number of good quality online directories. Our 'Monthly Packages' focus on these quality online directories to improve your websites performance.
How can Majestic IT Services help you?
Search Engine Optimisation is not just about generating visitor traffic to your website; it’s about generating real qualified business sales and enquiries.
Majestic IT Services offer a unique service which has been created specifically for businesses and is designed to target the key areas of trade, maximising enquiries and sales.
In addition to our very popular Starter Package, detailed on the left, which you can have for just $595.00 Inc GST per annum, we have now created 3 individual packages, each designed to fulfil the needs of a variety of different businesses and different budgets.
The more time spent optimising and promoting a website the greater the results. Each package has been designed with this in mind and is for a minimum period of 6 months, due to the vast amount of time & effort that needs to go in to each of these packages, we can only offer them on a minimum 6 month contract.
Package Details
Search Engine Optimisation Services |
Six month package includes (No of submissions per annum) |
||
Bronze |
Silver |
Gold |
|
Business marketplace analysis |
1 |
2 |
3 |
Competition analysis |
1 |
2 |
3 |
Search engine listing saturation analysis |
1 |
2 |
3 |
Search engine popularity analysis |
1 |
2 |
3 |
Search engine ranking analysis |
1 |
2 |
3 |
Keyword analysis |
1 |
2 |
3 |
Site Search Engine Optimisation |
1 |
2 |
3 |
Website search engine updates and monitoring |
1 |
3 |
6 |
Online Marketing, Link building & directory submission |
2 |
3 |
6 |
Cost Per Month : |
$99.00* |
$165.00* |
$295.00* |
*Above prices are 'Fully Inclusive of GST' and are based on a monthly direct debit over a minimum period of 6 months.
Please note: Due to the labour intensive nature of these packages, it is necessary to pay the first six (6) months up-front, and then your monthly payments start in month seven (7). You can then cancel at any time you feel necessary.
On successful payment of the six (6) month fee, the work will commence on optimising your website.
Package Details
Business marketplace analysis- Competition analysis
- Search engine listing saturation analysis
- Search engine popularity analysis
- Search engine ranking analysis
- Keyword analysis
- Site Search Engine Optimisation
- Website search engine updates and monitoring
- Online Marketing, Link building and directory submission
In order to create an effective search engine optimisation and marketing strategy it is important to first consider the business environment and the key areas of market and trade.
Majestic IT Services analyse the current online business marketplace, assessing key performance areas of the business and identifying the most marketable areas of the company. We use this information in order to create an effective search engine marketing strategy which will perform at a high level within the current online business environment.
As the online trading environment is always changing and adjusting we recommend regular Business marketplace analysis in order to maintain a good trading position online.
The internet is a very competitive trading environment, and to ensure that your business successfully competes in this environment, it is essential to identify online companies which are in direct competition to you. It is also important to understand their individual position within the marketplace. We are able to analyse this information in order to identify the key areas of search engine optimisation being used by company. By analysing this data Majestic IT Services are able to create an effective and aggressive marketing strategy which will be designed to maximise online exposure.
In order to effectively compete we suggest and recommend a regular competition analysis in order to maintain levels of growth and to maximise online exposure.
Search engine listing saturation analysis
It is important to identify, maintain and monitor the saturation levels and quality of your search engine results and listings. Majestic IT Services are able to analyse the exposure, marketability and the quality of site listings. We use this information to target search engine listings to specific market areas controlling the listing text and displaying a valuable sales message to potential customers.
Search engine results and listings change on a regular basis and in order to maximise the quality and marketability of your Search Engine Optimisation Strategy we recommend regular listing saturation analysis.
Search engine popularity analysis
In order to maximise a businesses online exposure it is essential to understand how important or popular a search engine ranks your site. Search engines assess a websites popularity by analysing the number of external websites linking, or talking about a site. The search engine looks at the importance and popularity of these sites and assigns a value to each links. The search engine will then assess the total number of important sites linking to each page of the business site and assign a level of popularity to each respective page. The popularity level will dictate how high each page of the businesses site will be listed within the search engine results.
Search engine popularity is an important part of any search engine optimisation strategy and we suggest regular analysis in order to maintain a sites growth and exposure.
Search engine ranking analysis
The ranking and position of your site is dictated by a number of different factors. It is essential to understand the position and the ranking of each and every page of your website in order to understand how to improve the marketability and the position of the current search engine listings. The higher you sites listings are placed under valid keywords and search terms, the higher the volume of potential customers your listings will be exposed too.
By increasing the quality of high placed search engine listings, which appear under valid keywords and search terms, we are able to increase the amount of qualified potential customers visiting your site.
By using the results generated by the business marketplace analysis, competition analysis, search engine listing saturation analysis, search engine popularity analysis and search engine ranking analysis, we will be able to understand the complete potential trading environment of the business. This will allow us to fully analyse the business and create a list of keywords and search terms which have been targeted specifically to maximise the company’s exposure online.
Keywords and phrases are optimised to maximise listings in all of the major search engines including, Google, Yahoo, MSN and Windows Live. Since the keywords and search term popularity changes on a very frequent basis, we suggest a keyword analysis as part of an ongoing search engine marketing strategy.
Site Search Engine Optimisation
Google, Yahoo, Windows Live and Msn are constantly changing and adapting the way they perceive, spider, list and index a website. In order to maximise a sites online growth and exposure it is important to constantly monitor the search engines for technical changes and to make updates as and when required. Majestic IT Services will constantly monitor your website and the search engine environment, and we will then make any required changes in order to maintain the business sites search engine compatibility.
Maintaining compatibility with the major search engines is an essential part of any search engine optimisation strategy, and as such requires constant monitoring in order to maintain good search engine listing placement.
Online Marketing, Link building and directory submission
In order to raise and build a websites online exposure, increase the websites search engine popularity and to maximise a sites online potential, it is essential to commence an ongoing link building, directory submission and marketing campaign.
By listing a business within external site directories and websites we will be able to firstly drive high volumes of none search engine traffic to the site and secondly increase the popularity of the site within the search engine listings by creating valuable links back to the site. This will in turn increase a sites ranking and listing placement which will help to increase the sites online exposure under valid keywords and search terms.
The ongoing link building, directory submission and marketing campaign is an essential part of the growth and development of any online business and as such we strongly recommend a regular and ongoing campaign with your website.
Phone: 1300 553 139
Majestic IT Services
Coomera Waters
Gold Coast, Australia
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