5 Basic Tips To Help You Climb The Search Engine Ladder.

 

With database marketing, one of the most important objectives is to build your email list, and this can be achieved in many ways. One way that you can start to build your email list, is to increase your website visibility with the search engines. This in turn can be a truly effective way to drive traffic to your site, helping you to increase your email list size.

 

Here at At Majestic IT Services we do a lot of Search Engine marketing and I thought I would just share with you 5 easy, quick and more importantly, FREE things that you can do to help your site do better with the search engine rankings with your chosen keywords for your site.

 

This is not by any means the definitive answer to sorting out your search engine rankings as there are many other issues involved, but they will without doubt help your site to climb the search engine rankings. The way that I look at this, is that it is better to have these slight improvements than none at all!!!

 

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1. Reciprocal Linking - Ask other sites to link to yours. Each time one does your "link popularity" goes up when Google checks on you. Reciprocal Linking can pay off. If you've got a list of customers who have websites that fit nicely with your message, send an email asking them to link to you. It is important to remember though, that all links are not created equally - stick with legitimate sites.

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2. Keywords Analysis - What search terms do your target customers use when looking for products or services you sell? Many businesses don't understand how people use search, and because of that miss out on opportunities. For instance, the more specific a user's search is, typically the more ready they are to purchase. So, a consumer searching for ' Cullen's 2002 Chardonnay' is more likely to be in the buying mode than a consumer searching for 'chardonnay'.

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3. Keyword Density - Once you've compiled a focused keyword list, select one or two that are most relevant for each main page on your website, and make sure to use those exact terms within the text of your page. For instance, if 'Small Business Marketing' is a keyword for your business, use that exact phrase within a sentence or two: 'Web Design for small business’ by 'your company name here'. Try to use it in a headline or hyperlink if possible, as the search engines give those more weight.

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4. Clean Code - Make sure your page code is correct, check for any broken links, are there any problems with your HTML? All of these issues can cause the search engine crawlers to stop dead in their tracks. Validate your code. Regularly check your code if you're changing your code a bunch. Try the WC3 tools, they're free and easy to use.

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5. Title Tag - The title tag shows up as text in the title bar of whichever browser you happen to be using. Needless to say, it is called a title tag because its use is to communicate what that page is about. So, using your keyword analysis, place your most relevant keyword phrase at the beginning of the title tag. 'Web Design and Management’ from 'Your Company Name'. It has been long debated as to whether it is a good thing to use your company name in the title tag, so some people recommend it and some don’t. Personally I use it sparingly in the title tags of the pages within site that I design.

 

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Please remember that there are few guarantees in search engine marketing; However, there is one solid one that any reputable designer will tell you. Don't be sneaky. For instance, if you use excessive keywords in your pages or include invisible text (white text on a white background), the search engines will inevitably find out and you'll find yourself at the bottom of the list instead of the top.

 

Once you have been ‘blacklisted’ it is much harder to get removed from the list. It is much easier to never get blacklisted by ‘underhand’ tactics, believe me – They Do Not Work.

 

What else can you do – Always make sure you include an opt-in form on your site to collect email addresses from all of your new visitors.

 

Please contact us to add the latest database marketing tool from Majestic IT Services, to your website NOW!!! And gain the benefits that this marketing software can provide for your business.

 

 

Please check here as to what Majestic IT Services offer with our

 

Professional Monthly Packages

 

Search Engine Optimisation (SEO) Starter Package

 

 

 

for just $495 per annum.....

 

 

Phone: 1300 553 139

Majestic IT Services

Coomera Waters

Gold Coast, Australia

 

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