General Tips on Improving Your Google Ranking
Google is by far one of the most popular and important search engine on the Internet. To facilitate your website to rise to the top of their search engine, you need to improve your link popularity. In order to achieve this, you need to first understand how the search engines measure your link popularity.
It is estimated that approximately 50% of all search engine traffic comes from Google. Therefore, it stands to reason that if you can rise to the top of a major search engines such as Google, you will most likely perform better in the remaining search engines as well.
Link Popularity
Link popularity is defined as the number of sites that are linking to your site, and this must not be confused with the number of sites that your site links to. Some websites have thousands or in some cases millions of sites linking to them, whilst others might have just a few sites linking to them. The search engines, particularly Google, use the number of inbound links your site has as a measure of how important your site is, which for simplicity, is what translates into your search engine ranking.
It’s important to remember that the actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells cars has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with cars, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good. In some instances this may even lead to your site being blacklisted and subsequently banned from the search engine, so it is very important that any links to your site can be quantified.
Quality Not Quantity
It is possible for any website with a relatively small number of quality inbound links to be ranked higher than a site with many thousands of irrelevant or insignificant links. If I have a website that offers cars for sale, and I have 100 quality inbound links, then I might receive a much higher search engine ranking than another car site that has 2,500 links that stem from link farms or Free For All (FFA) pages.
If you try to acquire inbound by using link farms or FFA pages, not only will it hurt your search engine ranking, but you might get permanently removed from the search engine listings. Links farms are sites where you can instantly exchange links with all the sites listed in that directory. FFA pages are pointless link directories. Many of the larger search engines are now fully aware of these link farms, and usually discount any links that come from either of these sources.
Now you have a better understanding what link popularity is and how it can be determined by the search engines, we need to look specifically at how Google measures it. It is my understanding that they use a number of variables in their algorithm to calculate a sites overall link score. The higher your score, the higher you will be ranked in the search listings.
As we mentioned above, one certain factor that Google uses in their algorithm is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.
Relevancy Is Important
It is very important that any inbound links are relevant to your site, and can be quantified. The main reason for ensuring that any links are relevant, is because Google also measures the quality of your links. If your website is about cars, and the site linking to you is about medicines, then that is not considered a quality link. The link still helps your score, but the link would help your score much more if it were from a website whose subject matter is the same as yours.
Also, Google gives a higher score to a link if it comes from a page that has actual content that relates to your keywords. For example, if your site is about cars, and another car website has posted a link to your site on their links page, that link is not as valuable as a link to your site coming from a blog or a message board where a lot of information about cars and the level of service they received from you is being written or discussed.
Don't Forget Anchor Text
Many search engines also provide an even higher score to a link if it contains anchor text that matches one of the keywords that describes your site. For example, if I have a site that sells car parts, and a blog about cars has posted a link to my site, it helps my score even more if the link text (also known as anchor text) is CARS. To learn more about anchor text, go to a search engine and look up ANCHOR TEXT and you will be able to learn about it.
Keyword Variety Counts
Another key factor used by Google to score your link popularity is the diversity of keywords or key phrases contained on sites linking to you. For example, if you have a site that sells perfume, and all the links to your site are from other sites that contain nothing but the keyword PERFUME, Google considers that to be abnormal. To get a higher score, you need to have links coming from sites that contain a variety of keywords related to perfume, such as BUY PERFUME, DESIGNER PERFUMES, etc.
It can be a difficult and time consuming process to increase your link popularity with the major search engines. However, having an understanding as to how your score is calculated helps you to develop a plan and subsequent strategy to help you to improve your score and ranking with the major search engines. You might want to consider posting to forums and blogs that contain information that is related to your site, and when you post, include a well defined link to your site
However, also remember that nowadays most blogs add an indicator called "no follow" on links in comments. This means that posting a link to your own site as a comment on someone else's blog won't increase your Google rank.
Read more about it below or see the original article here:
http://googleblog.blogspot.com/2005/01/preventing-comment-spam.html
Preventing comment spam - 1/18/2005 04:28:00 PM
If you're a blogger (or a blog reader), you're painfully familiar with people who try to raise their own websites' search engine rankings by submitting linked blog comments like "Visit my discount pharmaceuticals site." This is called comment spam, we don't like it either, and we've been testing a new tag that blocks it.
From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for the site where the comment was posted; it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.
We hope the web software community will quickly adopt this attribute and we're pleased that a number of blog software makers have already signed on:
We've also discussed this issue with colleagues at our fellow search engines and would like to thank MSN Search and Yahoo! for supporting this initiative. Here are a few guidelines for anyone else who wants to join the cause.
Q: How does a link change?
A: Any link that a user can create on your site automatically gets a new "nofollow" attribute. So if a blog spammer previously added a comment like
Visit my <a href="http://www.example.com/">discount pharmaceuticals</a> site.
That comment would be transformed to
Visit my <a href="http://www.example.com/" rel="nofollow">discount pharmaceuticals</a> site
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