Read our Case Studies here

 

Most Real Estate Agents do the same letterbox drop and marketing to keep in contact with their potential market.

 

This Real Estate office and agents wanted to be different and provide greater value to their past clients so they kept coming back, as well as referred others onto them.

 

A big section of their market was Investors - looking for investment properties as well as bigger houses for themselves, so here is what they did:

 

Traditional House buyers

 

Congratulations e-card was sent on the day of settlement (with a bunch of flowers delivered welcoming them and alerting them to the great package they were about to receive online). Attached to the e-card was a selection of great discounts provided by local businesses.

 

One week later they received an email introducing them to the after service, where they could select what further communication they would like (eg. Quarterly updates on house prices in their area; Monthly House listings - and to select which areas they were interested in; monthly investor news etc)

 

Surveys after purchase - to ensure they provided a high level of service that would encourage clients to refer business to them - after each sale they would send them an online survey to carry out. This was also sent to non-buyers, so they could establish in more detail why they lost some sales. The beauty about the online survey was for the recipient, it is quick and easy for them to complete and the Real Estate office it was very easy to view the results by individual or across all replies.

 

 

Investors

 

Monthly newsletter that was produced in conjunction with their alliances. The newsletter included regular articles like:

Best purchases in the area (link to others outside of immediate area)

 

Property investor tips

 

Investor professional tips (Accountant, Lawyer and Mortgage Broker Alliance supplied these - rotating 1 each per quarter)

 

Financial Success (Financial Planner supplied this each month)

 

 

Each of their Alliances also sent this newsletter out to their own clientele, extending the reach of this Real Estate office. This newsletter also attracted new clients as 'send this to a friend' generated a lot of referral business.

 

Quarterly workshops - all done in conjunction with their Alliances. Each inviting their clients along. And using the online system to manage the complete process from invitation to RSVP reports and even name tag printing.

 

A Knowledge gathering survey was sent out every 6 months to ensure they were continually supplying the information that their contacts wanted. + Also enabled them to establish what purchases they were contemplating for the future for specific future sales contact. (A very powerful sales process!)

 

 

The end results for this business was a constant flow of new prospects were added to their database automatically with no input by them, and that resulted in a constant flow of sales to put their sales team above all others in their area.

 

 

Check out our case studies here

 

 

Phone: 1300 553 139

Majestic IT Services

Coomera Waters

Gold Coast, Australia