Read our Case Studies here

 

This business wanted to keep in regular contact with their contact groups (clients, alliances, prospects), yet be personal with their messages so that each person they communicated with felt that the information was just for them, and was relevant to their needs.

 

Some of their clients and prospects had different desires/ needs for their services, for example.

 

Some wanted to loose weight, some keep fit, and for some of their professional clients their greatest drive was keeping a balance in their lives so they could be more effective in their businesses.

 

They managed this beautifully by utilising personalisation and how they set up their database groups to build the loyalty and keep their business top of mind with their contacts.

 

So what did they do - they decided to send:

 

Regular newsletter. (myths, tips & ideas from themselves + their alliances, and fun stuff). And what they did in their tips area - they automatically delivered different content depending on the desire/ need of their client.

 

Monthly schedules on their group activities for the month, so their clients could preplan their month and even book

 

They had a innovative way of alerting their contacts of their Specials for the month

 

Birthday Cards were automatically sent out.

 

Achievement cards with special offers attached were also sent regularly, so all their clients felt special and highly motivated to keep turning up for their training sessions, by their team of personal trainers.

 

And As most of their clients adored them, they would send out 'Invite a friend card' to a special event or free Training session, that made it easy for their clients and alliances to pass on the gift easily to people they knew.

 

Fun Surveys. Which combined with a competition, really reinforced their fun caring relationship they had with all their clients.

 

Their biggest winner was their automated new client welcome process, where clients were automatically sent material, offers, reminders and tips starting from the day they signed relating to the program they signed on for. This ran for their first 3 months which was when they experienced their highest drop out of clients. Not any more!

 

 

Again this business had a constant flow of leads + a high retention rate of clients (which is often a challenge in the fitness industry).

 

 

Check out our case studies here

 

 

Phone: 1300 553 139

Majestic IT Services

Coomera Waters

Gold Coast, Australia