Read our Case Studies here

 

Many Business Coaches like their clients are challenged with time, and Marketing is one of those areas that often don't get their full attention. Plus also, being a Business Coach they are fully aware of the importance of looking after their clients and alliances to ensure they stay for a long period of time and rave about you to others.

 

This Business Coach decided to utilise MajesticMarketing to automate as much of their marketing and communications as possible, and streamline the rest so they could be well on top of their marketing and enjoy the results.

 

So what did they do with Majestic Marketing database marketing system, they sent out:

 

Monthly Newsletters to their clients and prospects. As they had access to a large variety of editorials they got them all pasted into their library within the database marketing system - which meant putting their newsletter together a breeze as they only had to select which articles went where in each addition. This enabled the coach to plan their years worth of newsletters, and easily produced and scheduled three months at a time within a few hours.

 

Monthly Newsletters to their alliances - most of their clients (especially for their group training sessions) came from their alliances (Accountants, Financial Planners, Communication retailers etc) so because this was an important market for them, they decided to produce a dedicated newsletter to this market (which was only 2 articles different to the regular newsletter above). This was an easy process because all they had to do was click a button to copy the above newsletter, then swap the 2 new articles and the newsletter was ready to go.

 

 

Leverage through Automation:

 

New Client process: as each new client received the same material, and then a series of articles and templates on Time Management and Goal Setting. This Coach worked out the schedule that each of these was to be delivered for the clients first 13 weeks, and then set it all up in the database marketing system - to be automatically sent to clients as they were added to their contact database. And because of the personalisation features available the recipient would be none the wiser and think the Coach was working on this each week for them.

 

Prospect process: The same with a prospect, they went through the same process each time. Here they sent them a series of emails prior to their appointment on who they were, what they did and some testimonials to build up the momentum prior to their meeting.

 

Client Process: They also sent out to their clients a weekly email with some lessons, tips and inspirational pieces. This Business Coach did three months worth in advance. (NB: they got a lot of their material for these from database marketing system Resource Centre)

 

Birthday cards: Everyone received a personalised birthday card that automatically went out to them on their birthdays - with no effort needed by the Business Coach

 

Other E-Cards they used included:

Thank you cards for referrals

Fun seasonal cards, with inspirational quotes

Encouragement cards each quarter to their clients

 

 

Marketing:

 

Like their clients, this Business Coach knew they needed to run multiple forms of marketing to keep their leads constant, they also:

 

Attended networking functions: here you meet a number of contacts and collect cards. You usually send the same message with a couple of alterations to personalise the message. This process was automated as well - as soon as a networking contact was added to their contact list a personalised message went out to them immediately

 

Seminars were a big lead generation strategy for them which used to take a lot of time in administration - using the database marketing solution they were able to automate a lot of this process. They sent out the invitations, and database marketing system event manager managed the rest of the process - handling the RSVP's, and follow up marketing.

 

Every quarter they also sent out a professional eye catching marketing piece that their database could easily on send to others (a great referral strategy).

 

Workshops: One of their revenue streams was through running 2 day workshops and group coaching sessions. They used the database marketing system to not only market these through their alliances and contacts, but also to collect the money as well.

 

So after setting themselves up with the database marketing system not only did they triple their marketing, systemise their business to provide greater value to their clients (which resulted in their clients staying longer, and raving about them to others) best of all they saved time and effort with their marketing and communications.

 

This enabled them to take their Fridays off each week and really have the lifestyle business they were after.....

 

 

Check out our case studies here

 

 

Phone: 1300 553 139

Majestic IT Services

Coomera Waters

Gold Coast, Australia